topic

subject matter
food + interior design

target audience
age - 22 to 33
income - $40k to $80k
education - 4 years college to postgrad (working and has some money to spend)
locale - urban/suburban (lives close enough to the city to visit for a meal)
gender - neutral

- for those who are willing to spend/splurge on a well-designed restaurant with excellent food
- epicurean delights for the design-minded or style and sophistication for the foodie

features
1. article or interview of a restaurateur with well-designed restaurants
:: stephen starr

2. travel destination with a summary of at least 5 restaurant suggestions
:: las vegas, seattle, boston, san francisco, chicago

3. spotlight on a firm/group that designs restaurants
:: avroko, studio gaia, graft labs

4. article or interview of a celebrity chef
:: tom colicchio, wolfgang puck, morimoto

departments
1. new restaurant openings

2. food trends (in search of the perfect...)
:: cupcake, frozen yogurt, burger, ramen

3. budget + style - spotlight on a well-designed quick service restaurant
:: pop burger, pinkberry, chipotle

4. news
:: food festivals, speculation about potential new restaurants, up & coming chefs/designers to watch